The concept of antihero or antiheroine in contemporary audiovisual transmedia

Authors

  • Alfonso Freire Universidad Abat Oliba CEU
  • Montserrat Vidal-Mestre Universidad Internacional de Cataluña

DOI:

https://doi.org/10.7764/cdi.52.34771

Keywords:

antiheroes, heroes, audiovisual transmedia, transmedia storytelling, virtual ethnography, pop culture

Abstract

This article studies the concept of antihero or antiheroine, with emphasis on the characters cataloged as such in transmedia pop culture and their contrast to classic and modern heroes and superheroes. From a bibliographical and theoretical review from the origins of the concept to the present, we conducted a virtual ethnography on Instagram to extrapolate the traits and attributes of the so-called antiheroes who star in some of the most successful contemporary transmedia audiovisual narratives between 2015 and 2021. The above, with the objective of proposing an updated definition of the term and establishing common characteristics that shed light on the lack of unified criteria and regarding the different perspectives that address it.

Author Biographies

Alfonso Freire, Universidad Abat Oliba CEU

PhD in Communication Sciences, Master in Humanistic and Social Studies, Graduate in Advertising and Public Relations and in Humanities. Professor at the Abat Oliba CEU University, the Open University of Catalonia, the University of Barcelona, the Autonomous University of Barcelona.

Montserrat Vidal-Mestre, Universidad Internacional de Cataluña

PhD in Communication Sciences, master's degree in Business and Institutional Communication Management, master's degree in Audiovisual Postproduction and a degree in Political and Administration Sciences. She is a professor at the International University of Catalonia, the Open University of Catalonia, the University of Barcelona and the Abat Oliba CEU University.

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Published

2022-05-20

How to Cite

Freire, A., & Vidal-Mestre, M. (2022). The concept of antihero or antiheroine in contemporary audiovisual transmedia. Cuadernos.Info, (52), 246–265. https://doi.org/10.7764/cdi.52.34771