The voice of the community in the preparation of a mega-event: Rio 2016

Authors

  • Sónia Pedro Sebastiao Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa, Lisboa, Portugal
  • Ana Isabel Lemos Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa, Lisboa, Portugal

DOI:

https://doi.org/10.7764/cdi.39.679

Keywords:

public relations, community, mega-event, media coverage, Olympics 2016

Abstract

This article addresses the importance of the local community in the preparation of mega-events, taking the case of the Olympic Games in Rio de Janeiro in 2016. Using the news e-clipping of three Brazilian newspapers, we conducted a quantitative analysis of the topics addressed and the voices present in the news. In addition, we conducted a qualitative analysis of the news in which there is an association between protests and the 2016 Olympic Games. As a result, we detect a distance between the interests of the organization of the megaevent (dominant) and the interests of the community (devalued), as well as the role of the media in the representation of both.

Author Biographies

Sónia Pedro Sebastiao, Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa, Lisboa, Portugal

Ph.D. in Social Sciences, specializing in Communication Sciences from the Higher Institute of Social and Political Sciences (ISCSP) of the University of Lisbon. She is Assistant Professor and Scientific and Pedagogical Coordinator of the cycles of study in Communication Sciences of the same institution and specializes in Strategic Communication.

Ana Isabel Lemos, Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa, Lisboa, Portugal

Master in Social Communication, in the Strategic Communication section of ISCSP, University of Lisbon. She is currently a Social Media Support Specialist at Google.

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Published

2016-12-30

How to Cite

Sebastiao, S. P., & Lemos, A. I. (2016). The voice of the community in the preparation of a mega-event: Rio 2016. Cuadernos.Info, (39), 209–224. https://doi.org/10.7764/cdi.39.679

Issue

No. 39 (2016): Dossier: Comunicación y género: viejos problemas, nuevos desafíos

Section

OTHER TOPICS