Memes in the Internet feminist activism. #ViajoSola as an example of transnational mobilization

Authors

  • Teresa Piñeiro-Otero Universidade da Coruña, A Coruña, España
  • Xabier Martínez-Rolán Universidade de Vigo, Vigo, España

DOI:

https://doi.org/10.7764/cdi.39.1040

Keywords:

transnational movements, cyberactivism, political activism, Internet, social media activism, cyberfeminism, memes, communication strategies

Abstract

The appropriation of the Web 2.0 by feminist activism has enabled a greater participation of women in public discourse, providing them with the right tools to launch, disseminate and obtain support for their demands or social and political protests. From the case study of #Viajosola as a transnational feminist mobilization, we performed an analysis of memes in the conversation 2.0. This study has highlighted the common trends in the use of memes in activism 2.0 against gender inequality, mistreatment of women or media sexism.

Author Biographies

Teresa Piñeiro-Otero, Universidade da Coruña, A Coruña, España

Ph.D. in Communication from the University of Vigo and is a professor at the Faculty of Communication Sciences at the University of Coruña (Spain). Member of the research group Culture and Interactive Communication, she has oriented her research to the study of the new communicative formulas in the network, developing diverse works on the employment of social media in the field of political communication and activism.

Xabier Martínez-Rolán, Universidade de Vigo, Vigo, España

Ph.D. in Communication from the University of Vigo and is an associate professor in the Faculty of Social Sciences and Communication at that University. As a manager of online communities in the workplace, his lines of research focus on the study of virtual communities, use and appropriation of social networks and new advertising formats and communicative formulas in new media.

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Published

2016-12-30

How to Cite

Piñeiro-Otero, T., & Martínez-Rolán, X. (2016). Memes in the Internet feminist activism. #ViajoSola as an example of transnational mobilization. Cuadernos.Info, (39), 17–37. https://doi.org/10.7764/cdi.39.1040

Issue

No. 39 (2016): Dossier: Comunicación y género: viejos problemas, nuevos desafíos

Section

MAIN TOPIC