La consolidación de los dispositivos móviles para el consumo de información en España

Paula  Herrero-Diz; Alejandro  Tapia-Frade; David  Varona-Aramburu

doi:10.7764/cdi.46.1741

Authors

Paula Herrero-Diz Universidad Loyola Andalucía (Spain)
Alejandro Tapia-Frade Universidad Loyola Andalucía (Spain)
David Varona-Aramburu Universidad Loyola Andalucía (Spain)

DOI:

https://doi.org/10.7764/cdi.46.1741

Keywords:

user experience, mobile news, mobile phone, formats, information, tablets, mobile journalism, responsive design

Abstract

The media live in a constant adaptation to face an increasing consumption of information from mobile devices. This demand has given rise to mobile journalism, designed and adapted specifically for this technology, and has led to the appearance of new advertising formats to retain new audiences, also mobile. To find out what are the habits of users regarding the consumption of news from these devices, their preferred journalistic formats and how they interact with information, we designed a survey study that was administered in Spain to consumers between 16 and 65 years (N=555). The results reflected the consolidation of mobile devices for the consumption of information –84.8% consulted news or journalistic content on the mobile phone on a daily basis, frequently in the workplace, while waiting for something, or during downtime–, the adaptation of the media to this technology, and a predilection for social media apps to find news, to the detriment of media websites. They also revealed that informational video is the most successful format among consumers, although from native video applications, such as YouTube or Vimeo. Thus, that is where the media have a challenge: offering more attractive video consumption experiences so that the public consumes this format on their pages and, therefore, turns to first-hand sources of information

Author Biographies

Paula Herrero-Diz, Universidad Loyola Andalucía (Spain)

Professor and researcher at the Department of Communication and Education of the Loyola Andalucía University (Spain), where she teaches subjects in the area of Journalism. Her doctoral thesis, with an international mention in Communication, from the University of Seville (US), deals with the creation of digital content by young people. Graduated in Journalism from the US, she is also a master in Research Methods from the University of Córdoba. Her main lines of research are media innovation and young prosumers.

Alejandro Tapia-Frade, Universidad Loyola Andalucía (Spain)

Bachelor of Advertising (1999) and PhD of Marketing (2005), both from the Complutense University of Madrid. Accredited in the figures of a contracted professor, doctor and professor at the Private University (ANECA), he also has a six-year investigation (CNEAI), the result of the publication of more than fifty articles in indexed journals. Teacher with 12 years of experience at the Miguel de Cervantes European University and at the Loyola Andalusia University, has carried out exchanges with Portuguese, Dutch and German universities.

David Varona-Aramburu, Universidad Loyola Andalucía (Spain)

PhD in Journalism from the Complutense University of Madrid with a thesis on the use of social networks by Spanish journalists. Graduated in Journalism from the Complutense University, he is also a master in International Relations from that university, as well as an expert in Scientific Communication from the Rey Juan Carlos University of Madrid. He is currently professor of Design and Production of Digital Content and Digital Journalism at the Loyola Andalucía University. Previously, he worked as editor-in-chief of projects at RTVE.es.

References

Andrews, M. (2017). Increasing the Effectiveness of Mobile Advertising by Using Contextual Information. GfK Marketing Intelligence Review, 9(2), 37-42.
https://doi.org/10.1515/gfkmir-2017-0016
Bell, E. J., Owen, T., Brown, P. D., Hauka, C., & Rashidian, N. (2017). La Prensa de las Plataformas: Cómo Silicon Valley Reestructuró El Periodismo (The Platform Press: How Silicon Valley Reeingeered Journalism). Barcelona, Spain: Blanquerna.
Cameron, D. (2009). Mobile journalism: A snapshot of current research and practice. In A. Charles & G. Stewart (Eds.), The End of Journalism: News in the Twenty-First Century (pp. 63-72). Peter Lang. https://doi.org/10.3726/978-3-0353-0150-2
Cohen, J. (1992). A power primer. Psychological Bulletin, 112(1), 155–159.
https://doi.org/10.1037/0033-2909.112.1.155
ComScore (2017). Jerarquía de Necesidades en Móvil (Mobile Needs Hierarchy). Retrieved from www.comscore.com/esl/mobile-hierarchy
ComScore. (2018). El futuro digital en perspectiva (The digital future in perspective). Retrieved from www.comscore.com/esl/GlobalDFIF2018
Chan-Olmsted, S., Rim, H., & Zerba, A. (2013). Mobile news adoption among young adults: Examining the roles of perceptions, news consumption, and media usage. Journalism & Mass Communication Quarterly, 90(1), 126-147. https://doi.org/10.1177/1077699012468742
Daidj, N. & Jung, J. (2011). Strategies in the media industry: Towards the development
of co-opetition practices? Journal of Media Business Studies, 8(4), 37–57. https://doi.org/10.1080/16522354.2011.11073530
Donner, J., Gitau, S., & Marsden, G. (2011). Exploring mobile-only Internet use: Results of a training study in urban South Africa. International Journal of Communication, 5, 574–597. Retrieved from https://ijoc.org/index.php/ijoc/article/view/750
Figueroa, P. & Codina, L. (2018). Agregadores de Noticias: Caracterización, funciones y estudios de caso (News Aggregators: Characterization, functions and case studies). Barcelona, Spain: Universitat Pompeu Fabra.
Gaitán, J. A. & Piñuel, J. L. (1998). Técnicas de investigación en comunicación social (Research techniques in social communication). Madrid, Spain: Síntesis.
Goggin, G., Martin, F., & Dwyer, T. (2015). Locative News. Mobile media, place informatics and digital news. Journalism Studies, 16(1), 37–41. https://doi.org/10.1080/1461670X.2014.890329
Hassenzahl, M. (2005). The Thing and I: Understanding the Relationship Between User and Product. In M. Blythe & A. Monk (Eds.), Funology 2 (pp. 17–31). Cham, Switzerland: Springer. https://doi.org/10.1007/1-4020-2967-5
He, W., Chen, X., Li, Y., & Qiu, Y. (2015). What leads to readers’’ satisfaction with the mobile news apps service? An investigation into the roles of content originality and user experience. Chinese Journal of Library and Information Science, 7(3), 76–89.
Herrero-Diaz, P. & Varona-Aramburu, D. (2018). Uso de chatbots para automatizar la información en los medios españoles. El Profesional de La Información, 27(4), 742–749. Retrieved from http://www.elprofesionaldelainformacion.com/contenidos/2018/jul/03.html
Ji, H., Yun, Y., Lee, S., Kim, K., & Lim, H. (2017). An adaptable UI/UX considering user’s cognitive and behavior information in distributed environment. Cluster Computing, 1-14. https://doi.org/10.1007/s10586-017-0999-9
McGrane, K. (2013, May 28). The rise of the mobile-only user. Retrieved from https://hbr.org/2013/05/the-rise-of-the-mobile-only-us
Negredo, S., Vara-Miguel, A., & Amoedo, A. (2018). DigitalNewsreport. Navarra, Spain: Universidad de Navarra.
Perreault, G. & Stanfield, K. (2018). Mobile Journalism as Lifestyle Journalism? Field Theory in the integration of mobile in the newsroom and mobile journalist role conception. Journalism Practice, 13(3), 331-348. https://doi.org/10.1080/17512786.2018.1424021
Reuters Institute. (2014). Digital news report 2014: España (Digital news report: Spain). Retrieved from https://www.unav.edu/documents/3786985/0/Reuters-Institute-Digital-News-Report-2014-Espana.pdf
Roudaki, A., Kong, J., & Yu, N. (2015). A Classification of Web Browsing on Mobile Devices. Journal of Visual Languages & Computing, 26, 82–98. https://doi.org/10.1016/j.jvlc.2014.11.010
Sevillano, M. L., Pascual, M. A., & Bartolomé, D. (2007). Investigar para innovar en la enseñanza (Research to innovate in teaching). Madrid, Spain: Pearson.
Sundar, S. S., Bellur, S., Oh, J., Xu, Q., & Jia, H. (2014). User Experience of On-Screen Interaction Techniques: An Experimental Investigation of Clicking, Sliding, Zooming, Hovering, Dragging, and Flipping. Human-Computer Interaction, 29(2), 109–152. https://doi.org/10.1080/07370024.2013.789347
Schwarz, A. (2010). La teoría de los valores noticiosos y su validez externa: cómo influyen los factores noticiosos en la cobertura de las noticias internacionales en la prensa mexicana (The theory of news values and their external validity: how news factors influence the coverage of international news in the Mexican press). In M. E. Hernández Ramírez (Coord.), Estudios sobre periodismo. Marcos de interpretación para el contexto mexicano (Journalism studies. Interpretation frameworks for the Mexican context) (pp. 19-55). Guadalajara, Mexico: Editorial de la Universidad de Guadalajara.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2012). User Acceptance of Information Technoloy: Toward a Unified View. MIS Quarterly, 27(3), 425-478. https://doi.org/10.2307/30036540
Walter, T. & Hang, S. (2018, May 29). Mobile Direct Traffic Eclipses Facebook. Retrieved from http://blog.chartbeat.com/2018/05/29/mobile-direct-traffic-eclipses-facebook/
Westlund, O. (2013). Mobile news: A review and model of journalism in an age of mobile media. Digital journalism, 1(1), 6-26. https://doi.org/10.1080/21670811.2012.740273
Xiaoge, X. (2013). The mobile media experience. In M. Rao & P. A. Bruck (Eds.), Global Mobile: Applications and Innovations for the Worldwide Mobile Ecosystem (pp. 227-241). Medford, NJ: Information Today, Inc.